What Is Digital Marketing ?
We at FUS firmly believe that the digital medium has immense reach and no stopping. We perfect the art of Website Designing including Responsive, Content Management Systems and Ecommerce web designs. Mobile app has taken immense importance in a B2C environment and we cater to all types of Mobile App Designing and Marketing services.
Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. We at FUS, provide strategies focused on increasing the reach and visibility of your business through In-depth website analysis, Keyword research & analysis, On-page and Off-page optimization, Social media optimization and Web content writing, etc. These services are tailor-made for your business specific requirement. While Digital marketing covers a wide range of marketing activities, all of which are not universally agreed upon, we’ll focus on the most common types below.
- Search Engine Optimization
- Online Advertising: Campaign Elements
- Social Media Marketing
- Content Marketing
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Affiliate Marketing
- Email Marketing
- Radio advertising
- Television advertising
- Mobile Phone Advertising
Benefits of Digital Marketing in Business
- Digital Marketing Levels the Online Playing Field – Digital Marketing provides small and medium business the chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
- Digital Marketing Is More Cost-Effective than Traditional Marketing – Small business have very little resources and even capitalization. This is why Digital Marketing provides them with a better and much more cost-effective marketing channel that delivers results.
- Digital Marketing Delivers Conversion – Online business marketing products and services online measure success by the percentage rate of incoming traffic gets converted into.
- Digital Marketing Helps Generate Better Revenues – Higher conversion rates generated by effective Digital Marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues.
- Digital Marketing Facilitates Interaction with Targeted Audiences – Interacting and providing your customers with proper engagement points can give you an insight of what your targeted audiences want.
- Digital Marketing Caters to the Mobile Consumer – Mobile gadgets have evolved from being mere alternatives for laptops and personal computers, into something that is influencing their purchasing decisions.
- Digital Marketing Builds Brand Reputation – Delivering on what you promised will help you develop a better relationship with your targeted audiences.
- Digital Marketing Provides better ROI for Your Marketing Investments – The key to success in Digital Marketing however, is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
- Digital Marketing Earns People’s Trust – Digital Marketing leverages on social media signals, social proof and testimonials from actual consumers who have previously purchased, joined or availed of a product or service marketed by a particular brand or business.
- Digital Marketing Entices People to Take Favorable Action – Digital marketers can make use of clever and innovative ways to entice conversion using call-to-action.
- Digital Marketing Makes You Ready for the Internet of Things – The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the internet.
- Digital Marketing Ensures Business Survival Online – Even if you have tons of website visitors buy none of them ever convert, your online business will also cease to exist.