Marketing automation amalgamates your processes so that he business owner can focus on more important aspects of their business. Some examples of marketing automation are: automated follow-up email sequences, a synchronized calendar to book a call with a sales rep, paid advertising campaigns that run while the non-working hours, etc. The most attractive feature of market automation in digital marketing is that what once took a large sales team and massive capital can now be done with a small team of only two or three people. Marketing automation has substantially reduced the cost of performing business and has allowed online business owners to make much more money all along with less work on their plate.

Marketing Automation

Research & benchmarking
  • Business & need assessment
  • Automation tools applicability
  • Industry & competition benchmarking
Platform Strategy
  • Marketing automation platform selection
  • Platform set-up
  • Website/CRM integration
Market & Customer Segmentation
  • Deep data analytics driven market & customer segmentation
  • Behavior analytics
  • AI driven customer/ trade pulse check
  • Loyalty programs
FUS Marketing Automation
Review Mechanism
  • Dashboarding and tracking mechanism
  • Control sample based effectiveness
  • Automated red flags
Funnel Management
  • Automation strategy to manage, drive and govern:
    • lifecycle from awareness
    • intention to purchase
    • Purchase decision & conversion
  • Cost & ROI study based decisions on various modes of marketing across ATL/ BTL/ Digital/ SMS/ WhatsApp/ Email
  • Loyalty schemes uptake & revisions