There were times when the sole marketing source for any business was through real time consumers advertising the products to people they know, who further advertised the products to people they know and thus creating a domino effect among consumers for that particular seller. Once satisfied, there used to be a monopoly in the market of that one trusted seller since everybody went on hearsay theories. The market used to run on close-knitted well connected customer base who were not educated buyers hence the consumers were never really aware of the alternative choices, for the better or worse, provided to them by other sellers in the market. The market was entirely seller biased and treated seller as the god but times have changed drastically since then so much so that the entire market importance has been switched to the customers from the sellers. The market has become customer oriented and promotes only those businesses and products which are designed keeping customer’s demands and needs in mind. With technological evolution and increasing awareness, consumers are no longer dim-witted; they are aware of the products, the sellers, and the choices available to them through one simple yet undeniably powerful tool commonly known as internet.
The debut of internet has changed the world substantially over these last few decades in all parts; the market platform was no exception as well. The new digital world has taught the consumer about their role, responsibilities, and rights as well as the sellers about their role, responsibilities, and rights. The seller now knows that to sustain in the market, it is imperative for him/her to provide products and services that is in the best interest of the consumer; a happy consumer means a happy business. With almost unlimited options available on the platter, the consumer is now much demanding and complex buyer with high expectations and satisfaction level. With the evolved complexities, the sellers now have to become innovative and create cohesive experience for the customers; along with an exceptional product the business should have an innovative introduction and execution strategy for the product as well.
The market runs digitally in the new age. Keeping in mind the technological evolution, the business should have an undeniably strong digital presence for it to reach a larger customer base. The role of digital marketing in the business marketing process is vital than ever. Digital marketing is the fastest and the most efficient promotional tool for the business which connects the brand with the potential consumers using internet and other forms of digital communication channels. However, the pace of evolution is faster than ever, the digital world is ever changing and so is the consumer sitting on other side of the internet, so to get a step ahead of the competition, it is crucial for the business to stay in the know when it comes to latest trends for a successful digital marketing system.
As a reader most of you must have gone through various digital marketing blogs over the internet but most of them tends to miss the integral components of digital marketing which are highlights in the recent years. We are going to talk about these trends in detail in this blog, which will then give you a better understanding and application of digital marketing for your business. A digital marketing agency uses all the components of digital marketing and keep with the ongoing trends to perform exceptionally and provide unrivaled results for your business.
So, without further ado let us get right to it: -
- Brand's Website
The first and foremost important impression for your brand is through website. Your website will speak about what you are, what you do, how you perform, what are the results, your market reach, etc. before you get the chance to speak about all of it. Your website is the brand’s identity. You can optimize and design your website according to the brand’s value and theme so that the potential consumers landing on the page gets a more personalized experience through your website. All your potential customer base will be landing on your website page to communicate with you. Since website is the communication link between the brand and online customers, the business should be careful and diligent about developing the perfect website for its products. There are website development services provided by digital marketing agencies which smoothens out your task since you enjoy the final result developed by high skilled experts working at the agency; so, hiring website development services might be the rational investment for your brand building process.
- Interactive Content Generation
Content marketing is a vast term. It includes all kinds of content on all kinds of platform. In the recent years, the emphasis on the content generation has increased substantially. Content generation could of any type be it blogs, YouTube videos, Instagram posts, etc. Interactive content generation is the most important and fastest component of digital marketing trends. Video contents is a major stakeholder in this as well. Current studies shows that video content will account for 80% of all website traffic by the end of 2021. Indulge in personal level content generation for example: - questionnaires, quizzes, polls, virtual reality videos etc. A personalized approach will help you build an emotional connection with the potential customer. The studies show that, business experience eight times the ROI on marketing expenditure and a 10% increase in sales after personalizing the content for the consumers. About 80% of consumers are more likely to make a purchase when businesses emphasis on personalization, too.
- Local SEO
Search engine optimization fundamentally means using trending and commonly used search phrases as keywords in your content which then further allows for your website to show up in top search results when consumers search for relevant products and services associated with your business. This increases the chances of the potential consumer landing on your website and ultimately making a purchase form your brand only. Google’s search engine algorithm keeps improvising hundreds of times each year. Staying up to date with the latest algorithm changes and search engine optimization (SEO) trends will ensure higher search engine rankings for your business. Higher search engine rankings will further facilitate you in generating brand awareness and recognition. Further, you can generate an increased website traffic, leads, and sales using SEO, too. Since SEO is a cost-efficient marketing strategy, it can also improve your ROI substantially.
- Social Media Engagement
Building a strong social media presence is not just about getting followers on social media platform, it is also about ensuring whether the existing as well as potential customers are engaging on the content posted on your social media platform or not. Social media engagement is a measurement of how effectively and successfully a company is interacting with its customers on the social media communication channels. It can be measured in various ways – likes, mentions, views, shares, comments, subscriptions, etc. – and further correlates with the number of people who are developing a relationship with the brand. According to the Global Web Index studies, 30% of all time spent online is now allotted to social media interaction. With the average person expending just under two hours per day on social media, social media engagement is vital to ensure your brand is capturing its due attention. Indulge in organic posts and interaction and adhere to customer queries and grievances quickly over these social media platforms to generate higher social media engagement for your brand.
Blogging is yet another aspect of content generation for your business. Over the last few years blogging has played a significant role in digital marketing. It generates content that is relevant and relatable for your readers. It enables the brand to communicate its beliefs and opinions to the customers and readers. It boosts the brand building process for your business and also plays a critical role in boosting up your search engine optimization rankings by listing the relevant and required keywords in the blogs content thus bringing the traffic to the website.
- Market Automation
Marketing automation amalgamates your processes so that he business owner can focus on more important aspects of their business. Some examples of marketing automation are: automated follow-up email sequences, a synchronized calendar to book a call with a sales rep, paid advertising campaigns that run while the non-working hours, etc. The most attractive feature of market automation in digital marketing is that what once took a large sales team and massive capital can now be done with a small team of only two or three people. Marketing automation has substantially reduced the cost of performing business and has allowed online business owners to make much more money all along with less work on their plate.
- B2B Lead Generation
The sole purpose of performing digital marketing functions and developing an exceptional website for your brand is to ensure that the visitors landing on them are converted into leads and sales for the business. All of it will be in vain if the user is just roaming around on your website and other social media platforms to do window shopping and in reality, is not making any real time purchasing from the business. Having visitors for your business is a good thing but any business would want these visitors and potential customers landing over the web page to contact them through various modes of communication to convert these visitations into purchases and in turn increasing the sales because well, that is the whole point of online marketing in the business. Digital marketing agencies provide your business with b2b lead generation services which ensures that the best and all the possible measures are taken to convert the visitor landing on your page into your buyer which sometimes can be missed by you.
- Innovative Product Launch Strategy
Times have changed would be an understatement for the market world. The buyer and the market are no longer just about the product, to ensure a successful product engagement for your business, the business should have innovative product launch strategy for the consumers as well. How efficient the product is balanced with how much buzz and presence the product has created while entering the market decides the future demand for the product. Product launch services is one such service provided by digital marketing agency which ensures that the perfect product launch strategy is executed to introduce brand's product in the market. An effective product launch strategy can shoot up the sales for your business right after its launch.
- Mobile app Optimization
Most of the customer base is handy with their mobiles throughout the day, all their work and shopping activities are performed on mobile phones. It is easy and convenient. So, it is businesses' responsibility to ensure a smooth experience for the customer over mobile phones when interacting with them. As millennials and Gen Z customers continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider any business who deal with products marketed to these fast-paced, well connected, and informed generations. Consequently, it becomes vital for business to invest in mobile app development services and bring in the best mobile app developers to your business to create an app that is innovative, convenient, and fast for the consumers to use it and thus become prospective buyer of the brand.
- Online Business
With whole blog explaining the online presence for any business in the market platform, it automatically creates the need for all business to indulge in online business transitions as well along with the traditional business approach. Brand should be vigorously participating in providing product services through online platforms for the customers to shop there. It is the need of the hour for any business to be dominant and aggressive on these online modes of communication.
Benefits of Online Marketing
Consumers are turning to the Internet for their buying expeditions drastically. This makes Internet marketing more crucial than ever before. According to research, to conduct the preliminary price and product research, consumers have been turning to research on mobile Internet and social media before making their final purchasing.
Here are some benefits of online marketing: -
- Online marketing is cost-efficient
- Provides flexibility of hours
- Provides a customized advertising approach
- Build meaningful relationships with customers
- Reach out to larger audience all at once
Findurspace is the best digital marketing agency that your business will witness. We provide customized marketing solutions for your business after conducting an in-depth analysis of your business and understanding its needs. Our marketing experts develops innovative and effective business strategies and solutions for your business and ensure its governance after the execution.