Digital Marketing

The market runs digitally in the new age. Keeping in mind the technological evolution, the business should have an undeniably strong digital presence for it to reach a larger customer base. The role of digital marketing in the business marketing process is vital than ever. Digital marketing is the fastest and the most efficient promotional tool for the business which connects the brand with the potential consumers using internet and other forms of digital communication channels. However, the pace of evolution is faster than ever, the digital world is ever changing and so is the consumer sitting on other side of the internet, so to get a step ahead of the competition, it is crucial for the business to stay in the know when it comes to latest trends for a successful digital marketing system.

[tx_spacer size=”50″]

Digital Marketing

[tx_spacer size=”30″]
FUS Digital Marketing
[tx_spacer size=”100″]
Key advantages
  • Top of Mind Awareness (TOMA)
  • Intention to Purchase (ITP)
  • Lead, Funnel and Customer Pull
  • Omnichannel approach
[tx_spacer size=”10″]
SEO Off-Page Optimization
  • Actions taken outside of your own website to impact your rankings within search engine results.
  • Expose your website to the deserving audience.
  • Increase reputation of your website through directories, social bookmarking websites, blogs, forums commenting, article directories, press release websites, Squidoo Lens and HubPages.
FUS Digital Marketing SEO Off Page Optimization
[tx_spacer size=”10″]
FUS Digital Marketing SEO On Page Optimization
SEO On-Page Optimization
  • On-page SEO is one of the most important processes for achieving higher rankings in a search engine’s organic results and running successful SEO campaigns, and helps in website consistency.
  • Makes URL informative and not the verbiage of some dynamic coding.
  • Ensures your domain is seen as a unique entity and ease the crawling of bots into your website.
Content Services
  • Web content must stand out for people to enjoy, remember, come back & share your site with others
  • A crucial part of SEO, we provide technical knowledge and writing skills in form of content for your site, articles or blog posts
Web writing strategies to make content more effective
  • Crafting an effective power pack headline that prompts readers to click and read your content.
  • To have reader-friendly morsels of information by breaking up content by into short, concise paragraphs  with descriptive subheadings and bulleted lists.
  • Clear call to action (CTA)-An effective CTA helps increase traffic, user engagement, and conversions.
[tx_spacer size=”20″]

Research Analysis

Research, surveys, analysis and other forms of insight gathering

Goal Setting

Identification and prioritization of desired outcomes

Content Strategy

The process of planning content to achieve desired outcome

FUS Digital Marketing Content Services
[tx_spacer size=”20″]


Action that audience take with our content


Publishing and marketing content

Content Creation

Creating content that is identified in the content strategy

Social Media Services

Competition Benchmarking

  • Completing a market analysis
  • Finding local competitors outperforming in audience size and engagement
  • Analyzing content and communication plan that performs

Creating Relevant & Engaging Organic Social Campaigns

  • Creating content with high engagement
  • Calendar driven posting and scheduling
  • Monitoring engagement & response
  • Review and continuous improvement

Paid Social Campaigns – Customized and ROI Driven

  • Customized campaign planning for specific audiences
  • Creating impactful designs for high-performing social ads
  • Tracking and optimizing audience, reach, engagement rates, click-through-rate and leads and ROIs
[tx_spacer size=”20″]
FUS Digital Marketing Social Media Services

Introduce brand & products/ services


Develop Brand Awareness – Followers


Build Relationships – Engagement


Website Exposure – Traffic & Conversions

Social Media Analytics and Dashboarding

  • Analytics around community demographics, engagement reports
  • Organic likes, dislikes and follower management and growth

Amplifying Your Efforts with Website Integration

  • Integration of social widgets on website
  • Increase website social feed
  • Managing social buttons like “Share on Facebook” or “Pin This” to website content

Social Reputation & Brand Image

  • Monitoring social media reviews, feedback sentiment
  • Review of social engagement from campaigns, brand mentions and chatter across social platforms
  • Targeted metrics and KPIs

Social Media Services – 3 Prongs Strategy

Business to Audience | B2A

Audience engagement, traffic & dialogue, leading to increase in followers & community, promoting dialogue & communication, enhances word of mouth, at same time providing a platform to carry out subliminal advertisement

Business to Consumer | B2C

Educating the audience about the products & services by indirect or subtle marketing content. This kind of content creates the need for the brand’s product/ service by providing value

Conversion Focused Content | CFC

Direct marketing content which delivers high value of sales, conversions and leads while delivering a high return on advertising spend

FUS digital marketing social media services 1 prongs strategy
FUS digital marketing social media services 2 prongs strategy
FUS digital marketing social media services 3 prongs strategy

Paid Marketing

FUS Digital Marketing Paid Marketing

Management Services

  • Google Ads (Search & Display Network) & Google Shopping
  • Instagram, Facebook, LinkedIn, Twitter, YouTube, Bing Ads
  • Remarketing/ Retargeting (search engines and social platforms)
  • Gmail Sponsored Promotions (GSP), Local Services Ads

Online Marketplace Ads

Advertisement across marketplaces like Amazon, Flipkart, Myntra, Nykaa, Big Basket, Grofers, 1mg, etc. to generate brand awareness, boost sales and drive more store visits by placing sponsored ads on the platform’s key locations

Strategy and Dedicated Account Representative

We provide you with a dedicated account manager to develop custom ad campaign strategy, and manage ad bids strategically to maximize your return on ad spend. Further, there is a review mechanism with dashboarding to help in decision making/ further optimization

Focus Areas and Services

  • Bid & Keyword Management
  • Landing Page Performance Review
  • Ad Placement, Targeting & Geo-targeting Adjustments
  • Cost and Performance Analysis
  • Monthly Campaign Performance Report
  • Ad Copy Optimization and Testing

Digital Marketing Footprints

FUS Digital Marketing Footprints

Delivering ROI & Channel Metrics

FUS Digital Marketing Delivering ROI Channel Metrics

Digital Marketing Delivering ROI

FUS Digital Marketing Delivering ROI

Scroll to Top